top of page
trū Protein
PETS DESERVE THE BEST
trū Protein, a brand of Iterro, uses the highest quality raw shrimp to produce the new standard in pet ingredient protein. Made from 100% ground raw shrimp, Our product is high in protein, low in fat, pathogen-free and 100% traceable due to our patented Tidal Basin™ technology.
PROTEIN THAT MATTERS
trū Protein combines sustainability, safety and superiority to bring the best product to your pet food/treat operations. Our high levels of amines result in a superior freshness and food quality that is unmatched. The repeatability and consistency of our product from harvest to harvest is evidence that the quality and efficiency of our facilities, our products and our process is the best choice for your brand. From our beginning, animal health, environmental stewardship and sustainability have been at the heart of our values and guiding principles.
PET SUSTAINABILITY COALITION
As a proud and accredited member of the Pet Sustainability Coalition, we are committed to business practices that are conscious of pets, people and the planet. In doing so, we strive for a collaborative pet industry that creates positive impacts for the communities and environments we serve.
THE UPCYCLED CERTIFIED™ PROGRAM
There’s strength in the ancient tradition based on the philosophy of using all of what you have. The Upcycled Certified™ Program celebrates the brands who manage their resources in a more responsible way. And by producing Upcycled Certified™ ingredients, we’re committed to fighting waste and elevating food to its best use.
CONTACT US
For more information on product specs, future volume availability and trials, contact our pet food and treat ingredient partner Blue Indie at brad.allen@blueindie.net.
bottom of page